I believe that the best ideas are living inside you.
These short, compelling documents detail product releases, event announcements and other newsworthy items a company produces.
As CEO of the tech PR firm Cutler Groupit's my job to help take the business dealings of innovative tech startups and turn them into press coverage -- and one of the first steps my team and I take is writing good press releases on our clients' behalf.
Indeed, great press releases do more than keep the media and the industry-at-large informed of your company's recent developments. They are meant to pique the interest of journalists, who may seek to cover the topic further. Crafting a great press release is often the first step in securing a magazine feature or television interview -- and thus, more visibility and new customers.
Considering that journalists are flooded with potential stories and pitches on a daily basis, making yours stand out from the pack is crucial. While the format for a press release is basic, the content of the release should be anything but.
Follow these eight tips to write a great press release that will make your company look professional, accessible and attractive to writers looking for stories. Grab attention with a good headline. The beginning of a press release -- just as with a magazine article, book or promotional pamphlet -- is the most important.
A strong headline and, for that matter, email subject line when you send out the pitch will pull in journalists seeking good stories. Your headline should be as engaging as it is accurate.
Get right to the point in the first paragraph. Because reporters are busy people, you must assume that they will only read the first sentence and then scan the rest -- and even that's a generous assumption.
Get the message of your press release out quickly. Every important point should be addressed in the first few sentences. The subsequent paragraphs should be for supporting information. It's easy to fill up a page with a creative, colorful narrative.
Leave the artistry to the writers -- pack your press release with hard numbers that support the significance of your product or announcement. If you're claiming a trend, you need proof to back it up.
Quantify your argument and it will become much more compelling. Make it grammatically flawless. Proofread your press release -- and let a few other people proofread it as well -- before sending it out.
Even a single mistake can dissuade a reporter from taking you seriously.
7 tips for writing a killer press release. By Russell Working | Posted: January 2, 0 So as you do your pre-writing thinking, also consider which kind of news release this is. 4. Fit it all on one page. Every press release should fit on an 8½-by sheet of paper, Long says. Better yet, don't fill the sheet. The latest travel information, deals, guides and reviews from USA TODAY Travel. Nov 02, · These communications executives share tips on crafting an engaging press kaja-net.com photos courtesy of Forbes Councils members.
Include quotes whenever possible. There is a source of natural color that cannot be replicated: Include your contact information.
A common oversight that can render a press release ineffectual is a lack of contact information for reporters to follow up with.Affordable Press Release Freelance Writing Services.
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Your step-by-step guide to an attention-grabbing, journalist-friendly press release. I’m a non-technical startup founder (social entrepreneur) in the tech space (interactive software) and found this article and the comments that followed to be quite entertaining.
Press release distribution helps you create buzz, increase online visibility and drive website traffic. We recommend eReleases as the best press release distribution service for small businesses because they offer the widest potential distribution for a competitive price.
While PR Web distributes your press releases to more websites, eReleases is the only service we reviewed that distributes to the Associated Press. Click to share on Twitter (Opens in new window) Click to share on Facebook (Opens in new window) Click to share on Google+ (Opens in new window).