Strategic management mission statement

Definition Mission statement is a description of what an organization actually does — what its business is — and why it does it. Drucker, often called the father of modern management, a mission is the primary guidance in creating plans, strategies or making daily decisions. There are two types of statements: They provide more flexibility than product-oriented missions and can be easily adapted to changing environment.

Strategic management mission statement

Creating a Vision and Mission statements. The starting point of the process is initial assessment of the firm. Business' vision answers the question: What does an organization want to become? Vision is the ultimate goal for the firm and the direction for its employees.

Thorough mission statement acts as guidance for managers in making appropriate Rothaermel, p. Internal environment analysis, External environment analysis and Competitor analysis Tools used: During an external environment analysis managers look into the key external forces: Micro environment affects the company in its industry.

Competition is another uncontrollable external force that influences the company. A good example of this was when Apple released its IPod and shook the mp3 players industry, including its leading performer Sony.

Firms assess their competitors using competitors profile matrix and benchmarking to evaluate their strengths, weaknesses and level of performance. An organization holds both tangible resources: Successful situation analysis is followed by creation of long-term objectives.

Strategic management mission statement

They act as directions for specific strategy selection. In an organization, strategies are chosen at 3 different levels: This type of strategy is used when strategic business units SBUdivisions or small and medium enterprises select strategies for only one product that is sold in only one market.

The example of business level strategy is well illustrated by Royal Enfield firms. They sell their Bullet motorcycle one product in United Kingdom and India different markets but focus on different market segments and sell at very different prices different strategies.

Strategic Management

At this level, executives at top parent companies choose which products to sell, which market to enter and whether to acquire a competitor or merge with it.

They select between integration, intensive, diversification and defensive strategies. The main questions to answer: Which new markets to develop and how to enter them?

How far to diversify?


Thompson and Martin, p. Policies, Motivation, Resistance management, Leadership, Stakeholder Impact Analysis, Changing organizational structure, Performance management Even the best strategic plans must be implemented and only well executed strategies create competitive advantage for a company.

At this stage managerial skills are more important than using analysis. Communication in strategy implementation is essential as new strategies must get support all over organization for effective implementation.

It consists of the following 6 steps: Setting annual objectives; Revising policies to meet the objectives; Allocating resources to strategically important areas; Changing organizational structure to meet new strategy; Managing resistance to change; Introducing new reward system for performance results if needed.

These smaller objectives are specifically designed to achieve financial, marketing, operations, human resources and other functional goals.

To meet these goals managers revise existing policies and introduce new ones which act as the directions for successful objectives implementation. The other very important part of strategy implementation is changing an organizational chart.

For example, a product diversification strategy may require new SBU to be incorporated into the existing organizational chart. Or market development strategy may require an additional division to be added to the company.

Every new strategy changes the organizational structure and requires reallocation of resources.

Strategic management mission statement

It also redistributes responsibilities and powers between managers. Managers may be moved from one functional area to another or asked to manage a new team. This creates resistance to change, which has to be managed in an appropriate way or it could ruin excellent strategy implementation.

Due to constantly changing external and internal conditions managers must continuously review both environments as new strengths, weaknesses, opportunities and threats may arise.Developing a Mission Statement.

1. Basically, the mission statement describes the overall purpose of the organization. 2. If the organization elects to develop a vision statement before developing the mission statement, ask “Why does the image, the vision exist -- what is its purpose?”.

What is Strategic Management? In a nutshell, it is goals-oriented management in which the mission and planned achievements of an organization are clearly set out and all management processes are designed and monitored toward reaching the organization's overall goals.

Section 1. An Overview of Strategic Planning or "VMOSA" (Vision, Mission, Objectives, Strategies, and Action Plans) Section 2. Proclaiming Your Dream: Developing Vision and Mission Statements. Mission statements. Here you can find more than 40 examples of mission statements and their overviews.

We provide the overviews using our unique evaluation framework, which evaluates how comprehensive the missions are. A Mission Statement defines the company's business, its objectives and its approach to reach those objectives.

Along with strategic planning, mission and vision statements are among the most widely used tools, and consistently rank above average in satisfaction. A mission statement is a short statement of an organization's purpose, identifying the goal of its operations: what kind of product or service it provides, its primary customers or market, and its geographical region of operation.

It may include a short statement of such fundamental matters as the organization's values or philosophies, a business's main competitive advantages, or a desired.

What is Strategic Management?