Play in new window Download Embed From farm to pharmaceutical, diesel truck to dinner plate, pipeline to plastic product, it is impossible to think of an area of our modern-day lives that is not affected by the oil industry. The story of oil is the story of the modern world. And this is the story of those who helped shape that world, and how the oil-igarchy they created is on the verge of monopolizing life itself. From farm to pharmaceutical, diesel truck to dinner plate, pipeline to plastic product, it is impossible to think of an area of our modern-day lives that is not affected by the petrochemical industry.
Consumers are Producers You are a Producer Social media has transformed the way we communicate, not because we know what Justin Bieber is doing every minute of every day, but because anyone can now produce content. Our communication technologies have always encouraged consumption.
Someone wrote a book, created a radio show, produced a film, recorded a television show and it was beamed, mailed and broadcast to the masses.
Millions of people sat around the radio and listened to the same show or watched the same tv program. In effect, we were a world of consumers with a very small number of content producers.
Advertisers could run ads during these programs and millions of people would know their brand. Now, however, there has been a seismic shift.
New technologies, generally called social media, have enabled us to become producers as well as consumers. We do not just sit back and watch programming, we create our own TV, on YouTube, create our own radio on podcasts and write our own newspaper columns as blogs.
Even as we consume TV shows or movies, we are discussing the programs with others through social networks and are even sending tweets to the television networks giving feedback as we watch their content. Eliminating the Gatekeepers This technological shift has lowered the cost to become a content producer to zero and eliminated gatekeepers.
Throughout history there has always been barriers to communicating to the masses. You might need an expensive printing press, access to one of a handful of radio airwaves or a thirty-minute time slot on one of three TV channels. If you wanted to write, you needed the approval of an editor.
If you wanted to make a film, you required the backing of a large film company. Now we reach the world by creating a blog or social media profile with a few clicks. A quick video of your child after visiting the dentist or of your cat on a treadmill could easily have millions of people clicking, viewing and sharing.
A Cognitive Surplus Fortunately, the content we create is not always as mundane as a cat on a treadmill. As Clay Shirky notes in Cognitive Surplusjust as romance novels were created a hundred and fifty years before academic journals, so too can we expect mindless content creation in addition to more thoughtful and creative endeavors.
As recent protests in the Middle East and natural disasters also prove, the abilities for the consumers to become producers lead not only to creative endeavors but also meaningful and world-changing projects as well.
Institutions and Collaborations Clay Shirky explores these changes in his Ted talk on changes in communication. In addition to becoming content creators, we also hold the data to understand what is being consumed and how, as marketers, we can use that data to make strategic decisions.World Business Report Podcast.
The latest business and finance news from around the world from the BBC. Updated: daily. Episodes available: 30 days. Subscribe.
. The Boskin Commission Report.
The Advisory Commission To Study The Consumer Price Index (aka The Boskin Commission) was appointed by the Senate Finance Committee to study the role of the CPI in government benefit programs and to make recommendations for any needed changes in the CPI.
In effect, we were a world of consumers with a very small number of content producers. Advertisers could run ads during these programs and millions of people would know their brand. Now, however, there has been a seismic shift.
Which country is the largest producer of carbon dioxide? This statistic shows the countries with the highest carbon dioxide (CO2) emissions in , based on their share of global energy-related.
"The solutions and answers provided on Experts Exchange have been extremely helpful to me over the last few years. I wear a lot of hats - Developer, Database Administrator, Help Desk, etc., so I know a lot of things but not a lot about one kaja-net.coms: 1.
AM ET Fri, 9 Nov The Federal Reserve made clear it is in a near perfect environment to keep raising interest rates, and that it was undeterred by recent market volatility.